About
We sell accountability, not capability
Most enterprises have moved past whether to use AI. They are stuck at proving what they are spending on it is working. ROAI exists to make that provable.
Every AI vendor and systems integrator sells capability: more models, more seats, more pilots, and gets paid whether or not any of it earns its budget back. ROAI sells the opposite. We identify which workflows justify automation, choose the cheapest model that clears the quality bar, instrument the result, and defend it in front of legal, risk, and the board, in the language the CFO already speaks.
That is the whole thesis. The name is the argument: almost every organization we talk to can describe how much AI it has adopted. Very few can describe what it returned.
Point of view
What we believe
Adoption is not return.
A rollout with high usage and no measured financial impact is not a success story. It is an unmeasured one, and the two get confused constantly.
We are willing to say no.
The most useful thing an advisor can tell a client is where AI is the wrong tool for the job. Vendors rarely say this, because saying it does not sell more licenses.
We are not paid to spend your budget.
Systems integrators bill for scale. Model vendors bill for tokens. We are not compensated by how much you spend, which is what makes us credible when the answer is to spend less.
Governance is a deal unblocker, not a compliance chore.
A use case legal cannot approve does not ship, no matter how good the model is. Treating governance as an afterthought is why so many pilots stall indefinitely.
Numbers over adjectives.
Every recommendation we make states what it costs and who it does not suit. Percentages and dollar figures are claims. Words like streamlined and transformative are not.
Team
Who you'll work with
Satori Canton
Founder & Principal
Satori Canton is the founder and principal of ROAI, an advisory practice focused on measuring and improving the return on enterprise AI investment.
How we work
The ROAI Method
Every engagement follows the same four-stage discipline: measure, prioritize, implement, govern. It is the framework behind every service on this site, and it is documented in full on the approach page.